Key Responsibilities:

You’re a good fit for this role if:

• You have at least four (4) years of experience running a web design/development business, either in an agency or as a freelancer.
• You’re experienced in the business side of things: sales, marketing, managing a team, etc.
• You’re a people person and have great communication skills.
• You are action- and result-oriented.
• You are organized, pay attention to details.

Some specifics:

• Base salary is N350,000 monthly in addition to sales commissions and bonuses.
• Role is 100% remote.

About HMANSOFT:

• One of the leading web design and development agencies in Nigeria
• 12+ years in business
• Fully remote
• Strong reputation and portfolio
• Strong inbound marketing and sales structure

Apply:

• Fill out the form: https://forms.gle/mWDDF2jtLbhxcYY87
• Application closes on Monday, 31st of July, 2023

The post Job Opening: Chief Operating Officer appeared first on CKDIGITAL.

It was appealing to the eyes and definitely had the appearance of a website. At some point the HR started asking why I used every single element and all I could say was; “just to make it look nice”, funny yea?

It’s not about having a nice looking WhatsApp or Facebook or LinkedIn app & website, it’s about how easy you navigate through these app or website. The question now lies on why every element on the design is being used.

Here is an example, Imagine creating an e-commerce website and you had to put the social media handles on the header, knowing that the users of your website are likely to click on these handles which will direct them out of your website whereas the purpose of the website is to make users navigate through your contents and make their orders not to send them out of it immediately they get on the website.

It’s not just about having a visual appealing design but a very tough one to work around. It’s like having a beautiful partner who doesn’t impact your life or having a lot of money in a city where everything is free.

When creating UI Designs, know that the design is not for you, not for your client but the client’s audience. Now put yourself in the user’s shoe and see if you’ll be happy to work around your designs when it’s live!

The post Why You need a “Why” in design appeared first on CKDIGITAL.

It is also a cost-effective way of connecting with your audience.

In this article, I’ll be showing you how to create a Twitter business account.

1. Create a Twitter account

Go to www.twitter.com and sign. Fill in the required details and follow further instructions.

2. Add your business profile details

Add your profile image, header, website link, and bio. Ensure you write a compelling and concise bio stating what you offer and the benefits.

Also, the recommended image size for your profile pic is 400×400 pixels while the recommended size for a Twitter header image is 1500×500 pixels.

3. Pin a tweet

Keep an important Tweet at the top of your timeline (TL) so whenever someone visits your page, they can see this important tweet. To pin a tweet, click on the ‘more’ option of the Tweet you want to appear on top of your timeline and select ‘pin to your profile page’.

4. Connect with others

You can connect with people you know, and those who match your business’s interests. Twitter also gives recommendations on who to follow.

Conclusion

Twitter gives your business access to millions of people around the world, giving you the opportunity to interact with existing and potential customers.

I hope you found this useful.

If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post How To Create A Twitter Business Account appeared first on CKDIGITAL.

Social media also gives your business or personal brand the opportunity to advertise on various platforms. Running social media ads is a great way to reach your target audience and drive engagement.

In this article, I’ll be sharing 4 Reasons Why You Need To Run Social Media Ads.

1. To increase brand awareness

Brand awareness is critical if you want to grow your business.

People want to patronize brands they recognize and using social media ads gives you instant brand visibility and recognition.

2. To make sales

The goal of any or every business is to make sales/profit and social media marketing can help you do just that!

Social media ads put your business out there to your target audience to see and this can help your business drive sales and revenue.

Note that if you want to increase sales through social media ads, you should ensure that your message is specific and there is an effective call to action that will lead a potential customer to perform the action you desire.

3. Target your audience

With social media marketing, your advertisement can be set to target specific demographics and psychographics. You can use the various targeting parameters of social media to reach your specific audience.

With this, you are sure of effectively reaching the right people with your ads.

4. It is cost-effective

Social media advertising is a cost-effective means of marketing compared to the traditional means of marketing e.g. Newspaper ads, TV, and radio ads.

Also, social media ads can fit ‘any’ budget. You do not have to break the bank to run ads on social media, you can simply work with the budget you have and get results.

Conclusion

Social media has become one of the most popular and reliable aspects of digital marketing and running ads on these platforms gives businesses great opportunities to grow.

If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post 4 Reasons Why You Need To Run Social Media Ads appeared first on CKDIGITAL.

The first step to effectively utilize your LinkedIn for your business is to create a LinkedIn business page. Note that a LinkedIn page can only be created on a desktop.

In this article, I’ll be sharing 6 ways you can increase engagement on your LinkedIn business page.

1. Encourage your team to engage with your page

Encourage your team members to follow and share updates from your business page to boost the organic reach. By sharing your posts, their networks can notice your brand. This will increase your brand awareness on the platform.

As your team members constantly engage with your posts, your business page is likely to gain more followers, who can eventually turn to customers.

2. Let your ‘about us’ be compelling

Write a compelling ‘about us’ on your LinkedIn page. When visitors come to your page, one of the things they look at is your ‘about us’ and this is very important. It should be brief and concise.

It is a great opportunity to announce or showcase yourself to your page visitors.

3. Post valuable content

Posting valuable content on your business page can never be overemphasized. It is important for page growth and engagement.

LinkedIn gives your business the opportunity to position your brand as a thought leader in your industry.

Quality content and compelling updates will be beneficial to your brand. Some content ideas for your LinkedIn business page include:

• Brand storytelling
• Answering industry questions
• Video content
• Frequently asked questions about your brand or industry
• Infographics
• Sharing blog posts from your website, etc.

4. Use sponsored posts

Another way to increase engagement on your LinkedIn business page is to run ads. Use LinkedIn ads to reach more than 675 million professionals worldwide.

Running ads is a fantastic way to reach new users. Note that LinkedIn ads are more expensive than other social media ads. You spend a minimum of $10 daily budget per campaign. But in the long run, it will help increase your visibility and engagement.

5. Get involved in LinkedIn groups

Taking advantage of LinkedIn groups will help your business connect with new & existing customers. It also allows you to network with other people in your field/industry or people with similar interests.

6. Engage! Engage!! Engage!!!

Engage with your audience. Do not ignore comments, even if it is a negative one, ensure you respond to comments and shares on your page.

Conclusion

A LinkedIn business page will help you drive awareness and quality engagement with professional audiences. And with the points listed above, you’ll be able to increase engagement on your LinkedIn business page.

I hope you found this useful. If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post How To Increase Engagement On Your LinkedIn Business Page appeared first on CKDIGITAL.

A lot of small businesses do not put a lot of effort into branding, most of these businesses believe branding is done by big companies because they have a special & large budget for it. Note that your brand is what outsiders think of your business and a strong brand does not only differentiate you from your competitors but also helps you build trust and credibility in the minds of your audience.

Branding is vital for businesses of all sizes and shapes.

In this article, I’ll be sharing 4 tips to build a brand for your small business.

1. Know who you are

The first step in building your brand is to know the purpose of your business’s existence, what problem does it want to solve. what differentiates you from your competitors, who is your target audience, where are they present? etc.

The more clear you are on the purpose of your existence as a business and what you are about, the more you can put that identity into your branding.

2. Be unique

Stand out from the crowd. Identify the qualities that makes your small business different from competitors and leverage on it.

In order to attract and retain customers, offer something your audience needs. Your product or service should provoke some type of curiosity to your audience. Being unique sells!

3. Deliver great product or service

Let your product or service be quality. This is the best way to build a brand for your small business, your product or service speaks for you. The quality of your services is a great way to get consumers to appreciate what you have to offer. This also fuels recommendations from those that have used your product or service and as they say, word of mouth is the best form of marketing.

4. Have a good name & logo

Having a good name and logo is a key element in branding. It must convey your business’s vision and reinforce the value your business provides. The visual identity of your business is essential for success.

Also, be consistent in the use of your logo design, business name, typography, etc. in print, online, and on social media, because visual consistency will help build your business’s recognition.

Conclusion

Every entrepreneur wants to run a successful business and branding gives companies a chance to let customers see the business for who they really are and what they have to offer.

If you need help or guidance in improving your branding strategies, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning personal branding? Please feel free to leave a reply below.

The post Tips To Build A Brand For Your Small Business appeared first on CKDIGITAL.

With the introduction of WhatsApp for Business, it is easier for businesses to connect with customers on the platform.

Another good thing is that you can connect your WhatsApp business account to your Facebook page. You can run Facebook ads that click to WhatsApp. So how do you connect your WhatsApp to your Facebook business page? Let’s find out below.

1. Go to your Facebook page

Go to www.facebook.com, login, and navigate to your Facebook page.

2. Go to settings

Go to settings, look at the left sidebar, below you’ll see a ‘WhatsApp’ tab, click on it.

3. Connect your WhatsApp account

Choose your country code, Enter your WhatsApp or WhatsApp Business number, then check your WhatsApp messages for a confirmation code. Input code and click ‘Confirm’

Conclusion

Here is a simple way to connect your WhatsApp number to your Facebook page.

When you connect your WhatsApp or WhatsApp Business account to Facebook, you can add a WhatsApp button to your Page and create WhatsApp ads to place on Facebook.

I hope you found this useful!

If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post How To Connect Your WhatsApp To Your Facebook Page appeared first on CKDIGITAL.

In this article, I’ll be sharing 5 tips to increase engagement on social media.

Keep reading…

1. Post valuable & relevant content

If you want to increase engagement on your social media page, ensure you post valuable & relevant content.

If your content is of value to your target audience, they will engage with it.

You can decide the type of content to post by learning about your target audience (what they are interested in), your goal as an organization, etc.

2. Respond to comments

Don’t ignore comments!

Make your audience feel engaged by responding to their comments. According to a Forbes article from social media expert Jay Baer: “A lack of response is actually a response. It’s a response that says, ‘We don’t care about you very much.”

Respond to comments, either good or bad. This will increase your audience engagement and it will show that you care about them.

3. Do giveaways

Who doesn’t like freebies??? LOL.

We all love giveaways, in fact you can never go wrong with giveaways. Social media giveaways can give your brand’s awareness and engagement a big boost.

You can simply ask your audience to take a certain action to win a giveaway, you’ll be amazed how this will increase your social media engagement.

4. Ask questions

When you ask your audience questions about a given topic, product, or service, it simply shows that you value their opinions.

Asking questions is a great way to spark up engagement on social media.

Here’s an example below. We asked our audience to help us pick a logo for our business.

5. Use emojis

Boost your engagement on social media with emojis. According to Hubspot, Emojis in a tweet can increase engagement by 25.4 percent, and emojis in a Facebook post can increase the number of likes by 57 percent and the number of comments and shares by 33 percent.

Also, be sure to not misuse these emojis, use them when necessary.

Conclusion

Social media engagement is one of the most effective ways of building trust and credibility between a business and its audience, which has a high chance of leading to sales. Be intentional about increasing your brand’s social media engagement today.

I hope you found this useful. If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post 5 Tips To Increase Engagement On Social Media appeared first on CKDIGITAL.

In this article, I’ll be giving a step-by-step guide on how to create an Instagram business page:

1. Download the app

The first step is to download the Instagram app on App Store for iOS devices, Google PlayStore on Android devices or Windows Phone Store on Windows devices.

2. Sign up

Once you download and install the app, simply open it and sign up. Fill in your details to set up the account.

3. Switch to a business account

When logged into the app go to settings icon > scroll to switch to business account > set up your business profile (choose business type, link your Instagram page to a Facebook page) > review your business’s contact information (email, phone number and address) > tap done.

Conclusion

In these 3 simple steps, you’ll be able to create an Instagram business page for your brand.

I hope you found this useful. If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post How To Create An Instagram Business Page appeared first on CKDIGITAL.

Dear reader, I know you might be reading this article because you are contemplating whether to have a website for your restaurant, I am here to tell you that you are losing out on gaining more customers for not having a website for your restaurant.

Even if you have been in business for a long while without a website, remember that times have changed, and having a digital presence is almost as important as your physical one.

In this article, I’ll be sharing 5 serious reasons your restaurant needs a website. Let’s go!

1. Increase brand awareness & visibility

Do you want your restaurant to be visible to a large and wide audience? Then you need a website.

A website will help you strengthen your brand awareness. Over 3 billion individuals have access to the internet and without a doubt, your customers are among them!

Food is a basic human need and there are a lot of people searching for restaurants in their localities just like me. LOL.

2. Promote other services

Your restaurant’s website can be used to promote some of the other services you render. For example, a restaurant can also have a dispatch service or catering service, this can also be displayed on your website, so that is like using one stone to kill two birds.

3. Keep customers up-to-date on the menu

Keep your customers in the know about what is happening or is the latest in your restaurant.

Whether you just opened a new restaurant, have a new dish, your food menu for the day, your customers can get this information on your website.

4. Get reviews from customers

You can get reviews from your customers on your website. If it is a good review, that’s definitely good for business and if it is a bad review, do not feel bad, take it as a great opportunity to improve and ensure your customers have a great experience at your restaurant.

People naturally like to read reviews from people who have used your service, this can definitely influence their decision to use your service or not.

5. Reduce advertising cost

Instead of spending a large amount of money on printed flyers, etc. With a website, you can display ads or information about your restaurant and this information is there on your website 24/7 until you decide to remove.

Conclusion

If your restaurant does not have a website, you are missing out on a lot of customers. You need it for your business to grow.

To be relevant in this age and time, a website for your restaurant is very important. Even your competitors know this and they are not slacking on this.

Do you need a website for your business simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning this article? Please feel free to leave a reply below.

The post 5 Serious Reasons Your Restaurant Needs A Website appeared first on CKDIGITAL.