For you to have a website, that means you want traffic, and you probably want to make sales on your site. But if you are not optimizing your website for search engines, how will it be easy for your potential audience to find you? There is no way they are going to the last page of your keyword search (I wouldn’t either, would you?).

According to Techjury, 93% of online experiences begin with a search engine.

Interested in knowing why your website needs SEO? Then this article is just for you! I’ll be sharing 5 compelling reasons why your website needs SEO.

Let’s begin!

1. Earn more traffic

One of the compelling reasons you need to optimize your website is to increase the number of people who visit your website.

Having a website means you want to be seen and SEO helps you do just that. It improves your website’s ranking in search engine results.

And higher search engine rankings result in more traffic, more leads, and higher sales and conversions.

2. Builds credibility & trust

When your page ranks organically on the first page of a search engine it automatically builds your audience’s credibility and trust in your brand and this is very good for business.

This can also position your brand or business as a thought leader in your industry.

3. SEO is cost-effective

Without a doubt, Search Engine Optimization is one of the most cost-effective marketing strategies today.

It enables you to target people who are seeking or are interested in your products and services on the internet.

It should be noted that SEO is complementary to other marketing strategies and should work hand-in-hand with them.

SEO is an organic approach to generate traffic to a website, it may take time but it is authentic compared to search engine ads (PPC).

4. Stay ahead of competitors

SEO can put you ahead of competitors.

Take for instance two websites that are offering the same service (Website A & B), Website A is optimized for search engines while Website B isn’t. Who is more likely to make more sales and garner more traffic to their website? Yes, Website A.

SEO is an aspect of digital marketing your business mustn’t ignore.

5. SEO improves user experience

There is a common misconception that SEO is only about links and keywords, this is false.

Good SEO practices help you improve the user experience of your website.

Making your user have a great experience on your website is very important. It seeks to answer questions like:

Is your website fast to load pages? Is it secure? Is it easy to navigate? Do you have quality content that engages your users? etc.

Conclusion

Without SEO, your marketing efforts could go in vain.

To enable your business to thrive in this time and age, it is important your website is optimized for search engines. SEO will garner you more website visits which will turn into having reliable leads.

Do you have questions, comments? Kindly leave a comment below.

The post 5 Compelling Reasons Why Your Website Needs SEO In 2020 appeared first on CKDIGITAL.

Have you considered the benefits of SEO for your business? In this article, we will be sharing with you 7 Benefits of SEO & Why Your Business Needs Search Engine Optimization (SEO).

What is SEO?

According to SearchEngineLand

SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

1. SEO targets quality traffic

The good thing about SEO is that it is an inbound marketing strategy.  Inbound strategies are all about being found naturally rather than aggressively pursuing leads through in-your-face tactics. Unlike traditional marketing which involves reaching out to consumers whether they want to hear from you or not, inbound methods are concerned with making it easy for your target audience to find you when they want information.

When you are keen on attracting individuals that are interested in your products or services, you’ll be more effective in reaching your target audience which can ultimately lead to sales.

2. SEO does not require paid ads

If you have strong SEO standings, you do not need to run ads on search engines. Your website traffic can grow without having to pay per click.

3. SEO naturally builds trust

If your website appears on the first page of a search engine, this naturally builds credibility and trust in the minds of people who search for your keyword which is very good for business.

4. SEO brings higher close rates

According to research by the Search Engine Journal, it showed that an average of 14.6% close rate is achieved from SEO leads, compared to a 1.7% close leads from outbound (traditional) leads.

While SEO leads where the individual makes an inquiry or research of your products or services, it brings higher close rates.

5. SEO promotes your business 24/7

Another benefit of SEO is that it promotes your business every time even when you are not there. Your rankings on search engines do not randomly disappear. So once you have a high ranking in search engines, be rest assured that your business is going to be promoted at all times.

6. SEO encourages cost management

SEO helps your business to lower the cost of advertising.

When your website is high ranking, there would be no need for you to pay for ads to your website.

7. SEO gets more clicks than Pay-Per-Click

Organic listings receive 90% of clicks than ads on search engines. I personally skip paid advertisements on search engines.

By investing in SEO you are most likely going to get more traffic to your website.

Conclusion

We cannot out list the benefits of SEO, they are numerous. It is the smartest marketing investment every serious business should make in this digital age we are in.

SEO helps your business generate traffic, increase your leads and ultimately skyrocket your business sales. Take advantage of the numerous benefits SEO gives.

We really hope you’ve found this article helpful.

If you need help or guidance in improving your website search engine optimization (SEO), simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning search engine optimization (SEO)? Please feel free to leave a reply below.

The post 7 Benefits of SEO & Why Your Business Needs SEO appeared first on CKDIGITAL.

In a nutshell, what is Search Engine Optimization all about? SEO are the strategies involved in increasing your website visibility on search engines.

According to www.searchengineland.com

SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search Engine Optimization is constantly changing and over the years, there have been some misconceptions about what SEO is all about.

In this article, we will be sharing with you 5 of the Biggest Misconceptions about Search Engine Optimization.

1. SEO is only about keywords and links.

This is a major misconception people have about SEO. Yes, keywords and links are important, but they are not the only factors. If you are depending on keywords and links to help boost your page ranking, then you might not be too happy with the results.

2. SEO works only on Google.

We are sure this is not the first time you’ve heard that SEO works only on Google. Without a doubt, Google is the most used search engine, but as the name connotes ‘Search Engine Optimization’ not ‘Google Optimization’, your website can be optimized for other different search engines, e.g. Bing, Yahoo, etc.

According to www.gshiftlabs.com, 400,000,000 and 300,000,000 unique monthly visitors use Bing and Yahoo respectively (Oct. 2016).

3. Focuses on Quantity over Quality.

It is not just about how frequent you put out content; search engine algorithms recognize high-quality content and if something is particularly high quality it will sell. Although it might be tough at the beginning, but quality is definitely the safe path to SEO.

Note that quantity (consistency) is equally good when they are quality contents.

4. SEO is for the Big Brands

SEO is not only for the big industry leaders; smaller businesses can also get results through search engine optimization.

5. SEO is a “one-time” Thing

Many businesses believe SEO is a one-time thing, which is false. SEO is a never-ending process; you have to optimize your pages, post relevant content and improve your site’s structure frequently. SEO requires a lot of focus and consistency.

Conclusion

For your business to survive in today’s competitive market, SEO is very important. Search engines serve millions of internet users every day.

So, take advantage of SEO to grow your business and meet its objective.

We really hope you’ve found this article helpful.

If you need help or guidance in improving your website search engine optimization, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning search engine optimization? Please feel free to leave a reply below.

The post 5 of the Biggest Misconceptions about Search Engine Optimization appeared first on CKDIGITAL.